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Social Media
Social Media Krisenmanagement: Shitstorm bewältigen
Ein Shitstorm kommt oft überraschend und heftig. Wichtigste Regel: Nicht impulsiv handeln.
Sofortmaßnahmen
1. **Monitoring:** Wo brennt es? Wer sind die Treiber?
2. **Statement:** Eine klare, empathische Stellungnahme veröffentlichen. Fehler zugeben, wenn welche passiert sind.
3. **Moderation:** Hasskommentare konsequent löschen/melden, sachliche Kritik beantworten.
4. **Kanalwechsel:** Kritiker in den direkten Dialog (DM, E-Mail) holen.
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