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E-Commerce
(Fake-)Amazon-Bewertungen löschen: Herausforderungen für Verkäufer
Amazon-Rezensionen beeinflussen Sichtbarkeit, Vertrauen und Umsatz. Zwischen fairer Kritik und unzulässigen oder gar manipulierten Beiträgen verläuft eine klare Grenze.
Produktrezension vs. Verkäufer-Feedback
Bei Amazon existieren zwei komplett unterschiedliche Bewertungsarten. Sie erscheinen an verschiedenen Stellen, wirken sich auf verschiedene Kennzahlen aus und haben zudem unterschiedliche Meldewege.
