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Medizinrecht
Reputationsmanagement für Ärzte und Heilberufe
Für Ärzte ist der Online-Ruf entscheidend. Patienten informieren sich vorab auf Portalen wie Jameda, Sanego oder Google. Negative Bewertungen können das Vertrauen massiv schädigen und neue Patienten abschrecken.
Besonderheiten bei Arztbewertungen
Ärzte unterliegen der Schweigepflicht, was öffentliche Antworten erschwert. Dennoch sollten falsche Tatsachenbehauptungen nicht hingenommen werden. Portale wie Jameda haben strenge Prüfpflichten, wenn Bewertungen gemeldet werden.
Strategien für Praxen
- Aktives Profil-Management auf relevanten Portalen.
- Monitoring neuer Bewertungen.
- Rechtssicheres Löschen von verleumderischen Inhalten.
- Förderung echter, positiver Patientenstimmen.
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