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Psychologie
Der psychologische Effekt von Sternen auf die Kaufentscheidung
Sterne sind Vertrauensanker. Doch "perfekt" wirkt oft verdächtig.
Das 4,5-Sterne-Phänomen
Studien zeigen, dass Produkte mit einem Schnitt von 4,2 bis 4,7 oft besser verkaufen als solche mit glatten 5,0. Grund: Ein makelloses Profil wirkt auf Verbraucher oft manipuliert ("Too good to be true"). Ein paar moderate negative Bewertungen steigern die Glaubwürdigkeit der positiven.
